With a growing demand for companies to produce products that meet high ESG standards, luxury goods companies need to find a way to present their products as something other than markers of wealth and social status, all while preserving these cachets. This article argues that they can best square this
Tag: products
How To Highlight The Benefits Of Caregiving Products To Overcome Consumers’ Hesitations And Make Products More Appealing
From pre-made meals to cribs that automatically rock babies to sleep, products that help caregivers are meant to make it easier for people to help others. But new research has found that the people who would most benefit from these products are often the least open to trying them. This
Internet Of Things And Smart, Connected Products Are Forcing Companies To Rethink Their Competitive Strategy
“Information technology is revolutionizing products, from appliances to cars to mining equipment. Products once composed solely of mechanical and electrical parts have become complex systems combining hardware, sensors, electronics, and software that connect through the internet in myriad ways. These “smart, connected products” offer exponentially expanding opportunities for new functionality,
Why You Should Use Artificial Intelligence To Make More Intelligent Products
Thanks to the Internet of Things (IoT), artificial intelligence (AI), and advances in sensor technology, a whole host of everyday products are getting smarter. We have smart TVs and smartwatches. We have smart running shoes – or rather, smart insoles – that gather data on your running performance. You can
AWS Finally Buys Into Blockchain Hype With Two New Products
Amazon Web Services (AWS) had not launched a blockchain service despite the huge hype around the trend, because the company didn’t understand what the customer need was for the product, CEO Andy Jassy told delegates at AWS reInvent 2018 in Las Vegas today.
