Content Marketing for Photographers: How to Promote Your Photography Business

Content marketing is a vital tool for a photography business in order to get clients. In this talk, Elena S. Blair and Sandra Coan will share their strategies, such as blogging SEO, Instagram hashtags, content writing, instagram engagement and more!

The Future of Marketing | Keynote Speech By Philip Kotler

On the 2019 Kotler Future of Marketing Summit (Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? The Future of Marketing.” Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg …

The Future Of Marketing By Mathew Sweezey

What does your future hold? Join acclaimed HBR author and Principle of Marketing Insights at Salesforce, Mathew Sweezey, on a data-driven journey looking deep into the next five years to find out. In this session, Mathew will cover a wide range of topics from the foundational changes in the role …

What Is Good Social Media Marketing Strategy And How To Build It

In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose …

The New Reality Facing the Advertising and Marketing Industry | Facebook Keynote By Gary Vaynerchuk

So many big companies out there are spending billions of dollars on TV commercials… even though nobody’s watching them. But here’s the punchline for you: Over the next few years, the biggest companies in the world will finally understand that. And then, they’ll pour their money into Facebook and Instagram …

The Psychology Of Digital Marketing | Keynote

The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials, to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, and product placement – the volume of messages, touchpoints and channels fighting for attention has never been greater. Network …