Technology continues to move forward, and new approaches to digital marketing evolve in parallel. While direct mail, billboards, television and radio ads still have their place, the changing digital landscape means small businesses need to keep up or lose potential customers to the competition. Conversational marketing has emerged as new
Business owners have a lot on their plate. You have to run your business, engage with your customers, take care of your employees and establish your brand on social media to have a successful marketing strategy. Luckily, we have the tips you need to establish your brand on social media.
Looking for a roundup of top social media tips and best practices? You’re in the right place. If you’re a business owner, then you’re probably thinking about how to use social media marketing to expand your reach and grow your business. After all, there are more than 1.6 billion Facebook
The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t
Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of being
In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and
How to create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: Relevance, Ease, Distinctiveness. In this session, we will hear from Ken Muench, CMO of Yum! Brands (KFC, Taco Bell, Pizza Hut, The Habit Burger Grill) and former Yum! Brands CEO Greg
It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social media platforms that matter most to consumers is crucial for
As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.
April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. Author’s Statement: I spent the first 25 years of my career as a startup executive, running marketing, product, and
It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from the daily paper, they’d get their entertainment from the radio or TV, and they’d get their local gossip at
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing