Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies,
While the marketing function is increasingly focusing on more inclusive advertising, consumers – who are increasingly diverse – expect brands to follow through on these promises. Learn about three ways marketing can do this. On a given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers
Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be helpful – but anybody relying on them needs to be very careful. That’s because many of these companies’ claims about how to measure advertising effectiveness are
The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t
The language of optimization, measurement, accountability, and efficiency has a place in business, for very obvious reasons. But in marketing (and perhaps in HR and R&D) it cannot be the only mode of thinking. This is difficult. After all, it’s much easier to get fired for being irrational than for
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time – people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry.
So many big companies out there are spending billions of dollars on TV commercials… even though nobody’s watching them. But here’s the punchline for you: Over the next few years, the biggest companies in the world will finally understand that. And then, they’ll pour their money into Facebook and Instagram
Want to be successful in today’s competitive marketplace? You’re going to need a lot more than just a great website and logo. While brand assets like your website and product pages are valuable, you’ll also need a reliable way to attract your target audience to your site too. That’s where
The benefits of social media are nearly endless, but when it comes to social media advertising, social networks are a truly great channel for businesses of all kinds to advertise. Here are the top ten reasons to use social networks for advertising.
To quickly choose ads for the right apps, provide attribution for app downloads, provide location based ads, and to identify fraud are all areas in which machine learning’s ability to analyze large volumes of data can have an impact.