The email arrived the day after a speech I’d given in London. “You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. In my talk, I’d emphasized the importance of content creation
Tag: social
Ten Easy Ways To Brand Your Website, Blog, And Social Media Images For Faster Brand Recognition
Clarity and consistency are two of the most important factors in developing a memorable, recognised, and recommended brand. Regardless of your sector or company, if you want to brand your website, blog, and social media accounts, you must keep these two aspects in mind, particularly in terms of visual branding.
Social Media Marketing: How To Improve Relationships With Social Media Partners And Get A Higher Return On Investment
Marketing researchers are seeing a lot of significant trends these days: Social media spending has been steadily increasing for years (and peaked during the pandemic); increasingly, companies are outsourcing their social media activities to third-party agencies and laying off in-house social media staff; and social media has a more positive
Social AI: The Potential To Improve Human-To-Human Relationships Among The Workforce Or With Customers
You’re frustrated. Two functional leaders are pulling you into a nasty turf war when you need them to collaborate. You’re writing a frustrated reply, when a friend stops you. They recommend more appropriate wording, and that you ask the functional leaders to schedule a meeting to discuss conflicting priorities and
Research: Four Distinct Social Media Strategies
A global bank executive described to us a challenge for our times. It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter. The bank isn’t doing much yet with social media and has no formula for adapting
How Brands Can Better Position Themselves For Critical Social Action
In the wake of George Floyd’s murder and the resurgence of the Black Lives Matter movement, companies of all stripes rushed to release statements citing the need for “change” and “solidarity.” A meaningful subset of those companies promised to review internal policies for racial bias, improve hiring practices, or make
The New Normal: You Don’t Need To Create A Social Media Strategy From Scratch But Change Is Inevitable
Change – it’s inevitable. And now, it’s happening even faster than ever before. What worked last month didn’t work last week, and we don’t know how things will look a month from now. But even with all the changes, that doesn’t mean you need to create a social media strategy
Social Media Tips And Best Practices: How To Use Social Media Marketing To Expand Your Reach And Grow Your Business
Looking for a roundup of top social media tips and best practices? You’re in the right place. If you’re a business owner, then you’re probably thinking about how to use social media marketing to expand your reach and grow your business. After all, there are more than 1.6 billion Facebook
Rise Of Impact Entertainment: Brand’s Social Purpose & Socially Conscious Consumers
As more brands, media companies, and corporations seek to connect with an ever growing, socially conscious consumer base, Participant Media and SoulPancake, in partnership with Brand Storytelling, set out to understand how brand marketers think about utilizing traditional entertainment as a tool to spark meaningful dialogue and generate compelling social
What Is A Social Media Makeover And How Give Your Brand A Social Media Makeover
Social media is essential for everyday entrepreneurs – but it’s a waste of your valuable time if you’re not using it properly. To stand out from the crowd and be recognized over time, strong design is essential for both of these things. If you’re not standing out, it might be
Social Media Marketing Strategy: Social Media Benchmarking And Return On Investment
It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social media platforms that matter most to consumers is crucial for
How To Build Social Media Strategy: A Beginner’s Guide For Small Business
What would you do without Facebook or Twitter or LinkedIn? Social media has become so integral in our daily lives that our answer is a resounding: We have no idea. It’s changed the way we communicate with our friends, how we share photos of our kids, and how we market