Rise Of Impact Entertainment: Brand’s Social Purpose & Socially Conscious Consumers

As more brands, media companies, and corporations seek to connect with an ever growing, socially conscious consumer base, Participant Media and SoulPancake, in partnership with Brand Storytelling, set out to understand how brand marketers think about utilizing traditional entertainment as a tool to spark meaningful dialogue and generate compelling social

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How To Market A Luxury Products Other Than Markers Of Wealth And Social Status – A Sustainable: A Research

With a growing demand for companies to produce products that meet high ESG standards, luxury goods companies need to find a way to present their products as something other than markers of wealth and social status, all while preserving these cachets. This article argues that they can best square this

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The Facebook Dilemma | Interview Of Naomi Gleit: Facebook VP Of Social Good

Naomi Gleit has served as Facebook’s vice president of social good since 2005. This is the transcript of an interview with Frontline’s James Jacoby conducted on September 5, 2018. It has been edited in parts for clarity and length. So if you can think back and situate yourself back in

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Social Media Marketing Strategy: Social Media Benchmarking And Return On Investment

It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social media platforms that matter most to consumers is crucial for

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Millennial And Gen Z Audiences Are Leaving Social Media And The Reason Is Antisocial Social Media

“When you look at who is – and more importantly, who is not – driving the growth and popularity of social platforms, a key demographic appears to be somewhat in retreat: young people. They’re craving privacy, safety, and a respite from the throngs of people on social platforms (throngs that

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Childhood 2.0: A Social Media Dangers | A Documentary

For the first time in history, mental illness and suicide have become one of the greatest threats to school-aged children. Many parents still view dangers as primarily physical and external, but they’re missing the real danger: kids spending more time online and less time engaging in real life, free play,

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Teens, Social Media, and Technology | A Documentary

Social media gives teens new platforms for self-expression, validation, and even potential fame – but at what cost? Today, thanks to the internet, teens are able to connect and engage with their culture, celebrities, movies, brands – in ways never before possible. But is that real empowerment, or do corporations

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Defining Future Marketing Success: Social Media As The New Television And The Emergence Of Blockchain MarTech

To open Millennium’s Transformation CMO Assembly, Eve Mayer, CMO at Splash Media moderates a great panel: Evan Jones, CMO at Fender; Bruce Hershey, VP of Marketing at Tailored Brands; Tracy Robertson, VP of Customer Experience at Kimberly Clark; and Fanette Singer, SVP of Marketing at Country Financial to discuss a

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Creating AI Brain Trust | A Board Director And CEOs – Emotional And Social Intelligence Skills

This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEOs to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure AI programs achieve sustaining life cycles. Did you know that 80% of

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