Why Your Brand Voice Needs To Be Consistence On Social Media

In order for a brand to be a brand, it has to be consistent. That’s kind of the whole point of a brand-it’s the thread that holds together all of the different parts of your public and internal representation. Brand has to be more of a constant than a variable, …

How To Use Artificial Intelligence For Social Good – AI For Future

As the Fourth Industrial Revolution evolves, frontier technologies such as artificial intelligence (AI) are reshaping our economies, societies and the environment. AI is opening up economic opportunities with companies large and small empowered to grow their businesses. From a social perspective, AI provides a host of benefits. Machine learning algorithms …

Vishing Attack At The Ritz: A New Type Of Social Engineering Scam

There’s another clever fraud tactic to add to your library of security threats. Imagine a call or voice message that appears to come from a trusted source but is really a disguised attempt to compromise your identity, credentials or financial information. More of a social engineering scheme than a vulnerability, …

Importance Of Social Media Tone In Branding

When we think about the word branding, the first thing that pops into our minds are the various logos and color schemes associated with different companies. There is a lot more that goes into creating a powerful brand. Finding the right tone for a brand is just as vital as …

What Is Good Social Media Marketing Strategy And How To Build It

In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose …

How To Increase Brand Awareness With Social Media

Brand awareness is crucial if you want your business to stand out in a highly competitive atmosphere. Here’s why: the more people who know about you and your brand, the better your products will sell. One way to boost your brand awareness is by harnessing the power of social media. …