Many organizations are redefining why they exist beyond profit – pushing them to rethink everything from product delivery to employee and community engagement. How does marketing play a role in purpose? The expectation that the purpose of businesses should go beyond maximizing profits is becoming more common. Take the 2021
Tag: purpose
Rise Of Impact Entertainment: Brand’s Social Purpose & Socially Conscious Consumers
As more brands, media companies, and corporations seek to connect with an ever growing, socially conscious consumer base, Participant Media and SoulPancake, in partnership with Brand Storytelling, set out to understand how brand marketers think about utilizing traditional entertainment as a tool to spark meaningful dialogue and generate compelling social
Organization’s Key to Growth: Define, Design, And Deliver Purpose-Led Experiences To Your Consumer
Growth strategies that are purpose-led, customer-centric, experience-driven, data/AI-enabled, and technology-scaled require new mindsets far more than new toolsets or skillsets. This transformation – of culture, operations, and outcomes – begins with a broader consideration of three levels of customer purpose. First, big-P purpose describes the company’s role in the world.
Moving From Panic To Brand Purpose
At such times of crisis and adversity, employees, clients, and customers are looking to leaders for reassurance, inspiration, and courage to guide them through the storm. And it’s a tall order – an email with heartfelt thanks and wishes for good health is a start, but much more is needed.
