Reinventing You: Define Your Brand, Imagine Your Future | A Talk By Dorie Clark

A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s

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Brand Humanity In The Digital Age – CMO Sessions

Leveraging Storytelling, Data, and Technology to Collect Consumer Relationships, presented by Ken Krasnow, Vice President Omnichannel Marketing at Henkel. Ken delivered an insightful and engaging workshop during the 10th Edition of Transformational CMO. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily on areas such

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What Is Digital Marketing Transformation And Why Your Brand Needs Digital Marketing Transformation

Does your brand need a digital marketing transformation? These days, most brands need a digital presence and outreach plan. A strong online and social media presence is essential to keep your brand top-of-mind with current and potential customers. If your brand is still largely brick-and-mortar, you can benefit from moving

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Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity

Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength

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Responding To Disaster: Brand Messaging And Communications Tips In A Crisis

Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone of voice with your audience, demonstrate your personality, and deliver valuable information. When disaster strikes, your brand communications are how you alleviate consumer fears and let customers know that

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Leadership In Brand Storytelling | Panel Discussion By Forbes CMO

At a time when branded content and storytelling are at the heart of successful brand engagement, how must and are CMOs leading the directive on storytelling strategy, aligning resources and platforms for unified, powerful, and authentic effect? Moderated by Forbes CMO Network Editor Jenny Rooney, this panel will dive into

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