Defining A Brand’s Style With Right Strategy And Creativity: 10 Types Of Brand Style With Key Characteristics, Color Palettes, Typography And Industries They Suits Best

Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its

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6 Brand Ethos To Improve Your Performance Amid Disruption: Not Just Survive But Thrive

Strategic agility is the ability to improve performance – not just survive but thrive – amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from their strategic plan and adapt to the changing environment. The authors identified three distinct ways they did this: First, they were

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To Grow Your Brand You Have To Give It Up | A Keynote By Dwayne Chambers

In business we increasingly fall into the trap of thinking that because things are moving so fast that we must quickly change our course, grow markets, expand product lines, and find new avenues to address every customer need. Increasingly we want to do this by “controlling the customer journey” and

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Brand’s Nickname: Six Tactical Strategies To Make Your Brand’s Nickname Work For You

Brand nicknames have been common for years, but it’s not always obvious how (if at all) brands should engage with them, especially online. In this piece, the authors discuss a recent study in which they found that social media posts that used nicknames had significantly higher like and share rates

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Find Your Soul: Developing & Defining Your Brand In An Increasingly Crowded Landscape | A Talk By Yelena Fradlis

Former SVP Marketing, Creative Director Yelena Fradlis is talking about finding and defining unique properties that customer can emotionally connect to. Building a community of avid supporters and connecting it to an in-person activity. Finding a face for the brand, but also a spirit and a soul. The importance of

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Inside The Industry: How To Build A Brand In Fashion | Panel Discussion

Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity. In a saturated and constantly changing landscape, how do you build a brand that stands apart? That was the question explored last night in the third edition

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Changing The Rules: Customer Relationships And Brand Building After The Pandemic

The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19

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Reinventing You: Define Your Brand, Imagine Your Future | A Talk By Dorie Clark

A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s

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Brand Humanity In The Digital Age – CMO Sessions

Leveraging Storytelling, Data, and Technology to Collect Consumer Relationships, presented by Ken Krasnow, Vice President Omnichannel Marketing at Henkel. Ken delivered an insightful and engaging workshop during the 10th Edition of Transformational CMO. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily on areas such

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What Is Digital Marketing Transformation And Why Your Brand Needs Digital Marketing Transformation

Does your brand need a digital marketing transformation? These days, most brands need a digital presence and outreach plan. A strong online and social media presence is essential to keep your brand top-of-mind with current and potential customers. If your brand is still largely brick-and-mortar, you can benefit from moving

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Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity

Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength

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