A Beginner’s Guide To Go Online: From Building A Website, SEO & Email Marketing To Social Media Marketing

Many businesses start with a simple presence on a Facebook business page or an Etsy store – and there’s nothing wrong with that. It’s just important to realize that you don’t have total control over those platforms and you’ll likely be limited in terms of what you can do there.

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A Beginner’s Guide To SEO: How To Optimize Search Engine For Small Business Websites

It’s no mystery that search engine optimization, or SEO, matters. Websites are meant to be discovered by search engines and SEO makes that possible. As a business owner, it’s important to know not only what SEO is, but also what it can do for your company. And if you’re completely

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What Happens When Machine Learning Goes Wrong? | A Guide To Managing The Risks

“products and services that rely on machine learning – computer programs that constantly absorb new data and adapt their decisions in response – don’t always make ethical or accurate choices. sometimes they cause investment losses, for instance, or biased hiring or car accidents. and as such offerings proliferate across markets,

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Building Ethical AI – A Practical Guide

Companies are leveraging data and artificial intelligence to create scalable solutions – but they’re also scaling their reputational, regulatory, and legal risks. For instance, Los Angeles is suing IBM for allegedly misappropriating data it collected with its ubiquitous weather app. Optum is being investigated by regulators for creating an algorithm

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