Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. These platforms are more than just a direct sales channel. They provide a mix of specialized products, services, and content by involving participants – consumers and third-party businesses –
Many businesses start with a simple presence on a Facebook business page or an Etsy store – and there’s nothing wrong with that. It’s just important to realize that you don’t have total control over those platforms and you’ll likely be limited in terms of what you can do there.
What would you do without Facebook or Twitter or LinkedIn? Social media has become so integral in our daily lives that our answer is a resounding: We have no idea. It’s changed the way we communicate with our friends, how we share photos of our kids, and how we market
It’s no mystery that search engine optimization, or SEO, matters. Websites are meant to be discovered by search engines and SEO makes that possible. As a business owner, it’s important to know not only what SEO is, but also what it can do for your company. And if you’re completely
“products and services that rely on machine learning – computer programs that constantly absorb new data and adapt their decisions in response – don’t always make ethical or accurate choices. sometimes they cause investment losses, for instance, or biased hiring or car accidents. and as such offerings proliferate across markets,
Companies are leveraging data and artificial intelligence to create scalable solutions – but they’re also scaling their reputational, regulatory, and legal risks. For instance, Los Angeles is suing IBM for allegedly misappropriating data it collected with its ubiquitous weather app. Optum is being investigated by regulators for creating an algorithm
Brand development is how we communicate ideas and values about our businesses and ourselves. We can define it as a process that includes any and all activities that lead to forming a specific image in the eyes of the customers about a company or a person.
The field of artificial intelligence is essentially when machines can do tasks that typically require human intelligence. It encompasses machine learning, where machines can learn by experience and acquire skills without human involvement.