There are times when paranoia is justified, and nowhere is that more the case than with cybersecurity. Devices are compromised, laptops are infected, and smartphones are hacked all the time–a trusted laptop could leave a business network and return compromised, with the user none the wiser that they were the
Tag: build
How Can CMOs Build The Business Case With Their CFO To Create The Patience, Trust, And Confidence For Longer-Term Growth And Value
Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-term strategic objectives, CMOs must work on building the business case with their
Algorithmic Biases: How An Algorithmic Tool Will Be Perceived And Create A Targeted Plan To Build Trust Among Targeted Users
While companies may spend a lot of time testing models before launch, many spend too little time considering how they will work in wild. In particular, they fail to fully consider how rates of adoption can warp developers’ intent. For instance, Airbnb launched a pricing algorithm to close the earnings
5 Useful Tips To Build Powerful Online Presence Without A Big Budget
Wondering how you start to build a strong online presence for your business if you’ve only got a shoestring budget? We’re here to help. When it comes to business, the term “brand” is used quite often – off-brand, brand guidelines, the leading brand, personal brand … you get the idea.
How To Build Social Media Strategy: A Beginner’s Guide For Small Business
What would you do without Facebook or Twitter or LinkedIn? Social media has become so integral in our daily lives that our answer is a resounding: We have no idea. It’s changed the way we communicate with our friends, how we share photos of our kids, and how we market
Inside The Industry: How To Build A Brand In Fashion | Panel Discussion
Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity. In a saturated and constantly changing landscape, how do you build a brand that stands apart? That was the question explored last night in the third edition
Build A Better Community To Acquire More Loyal Customers, Not Rewards
Loyalty programs – that effectively bribe people into buying more of your products – are lazy. In the modern aspiration economy, people develop true brand affinity only when it gives them a sense of community. Membership strategies are an effective way to achieve that goal. To do this effectively, remember
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7 Ways To Build Fairer Data-Informed Culture For Human Resource [HR]
According to LinkedIn’s talent solution report “The Rise of Analytics in HR – An Era of Talent Intelligence” – people data and analytics is now one of the hottest, most in-demand skills for HR professionals and ranks as one of the most important human capital trends for organizations today. Companies
What Is Good Social Media Marketing Strategy And How To Build It
In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose
Quick Tips To Build A Powerful Brand Identity
The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is
Time To Build “Picks And Shovels” For Machine Learning
Many multi-billion-dollar companies have been built by providing tools to make software development easier and more productive. Venture capitalists like to refer to businesses like these as “pick and shovel” opportunities, a reference to Mark Twain’s famous line: “When everyone is looking for gold, it’s a good time to be in the pick and shovel business.”
What Is Brand Photography And How To Use Photography To Build Your Brand
Brand photography will include everything from the pictures on your marketing materials, to the images on your product pages, and even your staff headshots. Done correctly, bespoke photography can complement your brand identity, and enhance recognition to the point where people recognise you based on just the visual elements of a picture.
