What makes a great customer experience? For some brands, it’s a frictionless journey. For others, it’s a memorable experience. But few brands are successful being both frictionless and memorable. Research shows companies can choose among four strategies when deciding whether to focus on being frictionless or memorable. What exactly makes
Business ideas come in all shapes and sizes. From the innovative and ground-breaking to the thoughtful and game – changing, ideas are the vessels that drive the growth and success of a business. But how do you validate a business idea? How do you know if your exciting new concept
Data storytelling can yield significant benefits in informational analysis, but it requires skill and expertise. Learn some tips from data experts to get the most out of the experience. The age-old problem with data analysis is making the best use out of the information obtained by carefully parsing it for
Unstructured data can’t be easily stored in a traditional column-row database or spreadsheet like a Microsoft Excel table. It’s therefore more difficult to analyse and not easily searchable, which is why it wasn’t useful for organizations until recent years. Today, however, we have unstructured data analytics tools powered by artificial intelligence (AI) that were created specifically to access the insights available from unstructured data.