What Is More Important To Your Customer? Experience Design Or Flawless Delivery & Execution? And How Your Brand Can Provide Great Customer Experience

What makes a great customer experience? For some brands, it’s a frictionless journey. For others, it’s a memorable experience. But few brands are successful being both frictionless and memorable. Research shows companies can choose among four strategies when deciding whether to focus on being frictionless or memorable. What exactly makes

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How To Create Plot-Driven Data Storytelling And Why It Is Important?

Data storytelling can yield significant benefits in informational analysis, but it requires skill and expertise. Learn some tips from data experts to get the most out of the experience. The age-old problem with data analysis is making the best use out of the information obtained by carefully parsing it for

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What Is Unstructured Data And Why Is It So Important To Businesses? An Easy Explanation For Anyone

Unstructured data can’t be easily stored in a traditional column-row database or spreadsheet like a Microsoft Excel table. It’s therefore more difficult to analyse and not easily searchable, which is why it wasn’t useful for organizations until recent years. Today, however, we have unstructured data analytics tools powered by artificial intelligence (AI) that were created specifically to access the insights available from unstructured data.

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