The cybersecurity sector faces a severe crisis: a lack of qualified workers. In June 2022, Fortune reported that companies are desperate for cybersecurity workers. Cyber Seek lists more than 714,000 open cybersecurity jobs. And the demand for cybersecurity experts is expected to increase. The U.S. Bureau of Labor Statistics says
What makes a company “future ready”? The author analyzed top companies by revenue across four sectors, measuring seven equally weighted factors, then analyzed what leading companies were doing differently. They discovered industry specific insights, which also informed more universal lessons. First, don’t play zero-sum games with disruptors. Looking at the
Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone of voice with your audience, demonstrate your personality, and deliver valuable information. When disaster strikes, your brand communications are how you alleviate consumer fears and let customers know that
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow government safety guidelines. People have crossed partisan lines to build bridges within their neighborhoods and communities and unify against an invisible force.
Most managers are struggling to navigate the impact Covid-19 is having on their organizations, but how the pandemic is affecting different parts of the enterprise varies dramatically from one department to the next. Where finance is grappling with critical questions of cash management, HR is dealing with stark choices about furloughs and layoffs, sales is trying to convince customers to continue to buy even as budgets are drying up, and IT is scrambling to support employees to be productive as they work from home.
One of the biggest stories of the year is the growing impact of the COVID-19 coronavirus contagion. The global response is mind-numbing; the public is scrambling, the stock market is all over the place, and there are hundreds of stories published each day discussing the changing death rate, new cases, and even new strains of the virus.