Given a rapidly aging population, effective messaging to older people holds national importance for public health as well as marketing of goods and services. Older people make up an incredibly diverse demographic that varies in terms of physical and cognitive ability, economic power, and social connection, and market segmentation based
Tag: messaging
Responding To Disaster: Brand Messaging And Communications Tips In A Crisis
Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone of voice with your audience, demonstrate your personality, and deliver valuable information. When disaster strikes, your brand communications are how you alleviate consumer fears and let customers know that
