One of the world’s toughest challenges during the height of Covid pandemic was the timely allocation of vaccines to the people and areas that needed them most. Italy, like so many other countries, worked hard to address this daunting optimization problem. One major Italian city decided to introduce a web
Tag: companies
Large Companies Need To Understand Their Strengths And Act Like Strategic Incumbents
For most of the 20th century, size, longevity, and a large market share were seen as assets in business. Then they began to be viewed as vulnerabilities, putting many companies in a defensive stance. Successful incumbents, however, convert these traits into market power, lasting relationships, and deep insights and use
When Companies Overcommit Or Do Not Deliver On Promised Socially Responsible Initiatives, It Will Damage Their Relationships With Their Customers
New research shows that when companies overcommit and/or do not deliver on promised socially responsible initiatives they damage their relationships with their customers. However, a company’s reputation for product quality or innovation may partially mitigate such a negative impact on customer satisfaction. Consumers today face a barrage of green-friendly messaging
Cybersecurity Regulations: Companies Should Understand The Kinds Of Regulations That Are Presently Being Considered, Discover The Uncertainties And Potential Impacts, And Prepare To Act
A whole suite of new cybersecurity regulations and enforcement are in the offing, both at the state and federal level in the U.S. and around the world. Companies don’t need to just sit by and wait for the rules to be written and then implemented, however. Rather, they need to
Customer Loyalty Depends On How Well Companies Deliver On Their Basic, Even Plain-Vanilla Promises
The notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study of more than 75,000 people interacting with contact-center representatives or using self-service channels found that over-the-top efforts make little difference: All customers really want is
Research: Companies Should Stop Their Political Spending To Reduce The Risk Of Negative Consequences
Corporations are facing increased scrutiny over their political spending – particularly when their stated values seem to contradict their lobbying efforts. A 2020 report by the Center for Political Accountability offers abundant examples, including corporations that have publicly demanded racial equality while contributing to groups and candidates that promote racial
Cybersecurity: Companies Need To Make Security Is A Part Of Job Description And The Key Ingredient To That Is Trust
Remote work during the pandemic has meant that organizations had to quickly ramp up their cybersecurity efforts. But securing remote work isn’t just the job of the IT team: Ultimately companies need to make security part of every job description. And the key ingredient to make that happen is trust.
Companies Shouldn’t Assume Their Third-Party Software Is Secure, They Should Test For Vulnerabilities
When companies buy software, they tend to assume it’s secure – but they shouldn’t. Vulnerabilities in the digital supply chain are the responsibility of both developers, vendors, and customers, but right now cybersecurity isn’t a priority for either party. There are two key miscalculations that are bound up in this:
In Times Of Crisis And Uncertain World, It Is Important For Companies To Become Future Ready
What makes a company “future ready”? The author analyzed top companies by revenue across four sectors, measuring seven equally weighted factors, then analyzed what leading companies were doing differently. They discovered industry specific insights, which also informed more universal lessons. First, don’t play zero-sum games with disruptors. Looking at the
The Cookieless World: As Web Browsers And Tech Companies Are Disabling Third-Party Cookies, How Organizations Can Continuing To Deliver Relevant Campaigns To Consumers
With third-party cookies systematically disappearing, how can marketing organizations use other data strategies to effectively target and engage with their customers? Over the past decade, marketers have been experimenting in the digital world to strengthen brand-customer relationships. For example, a proliferation of social channels has altered how marketers interact with
Ethical OS: How To Safeguard Users, Communities, Societies, And Companies From New Future Risks?
How can you predict the unintended consequences of the products you are building today? How can you actively safeguard users, communities, societies, and your company from new future risks? As we think about the future of tech at Google, Yoav Schlesinger (Principal for the Tech and Society Solutions Lab at
Should Companies Centralize Their Digital Activities? As A General Rule Yes, But With Some Significant Exceptions
Should all of your digital operations be located in one central location or do you need a local digital operations outpost in every country your company works in? For international firms, this is a critical decision, and each company has their own set of caveats: ownership structure, customer base, and
