When Companies Overcommit Or Do Not Deliver On Promised Socially Responsible Initiatives, It Will Damage Their Relationships With Their Customers

New research shows that when companies overcommit and/or do not deliver on promised socially responsible initiatives they damage their relationships with their customers. However, a company’s reputation for product quality or innovation may partially mitigate such a negative impact on customer satisfaction. Consumers today face a barrage of green-friendly messaging

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