What makes a company “future ready”? The author analyzed top companies by revenue across four sectors, measuring seven equally weighted factors, then analyzed what leading companies were doing differently. They discovered industry specific insights, which also informed more universal lessons. First, don’t play zero-sum games with disruptors. Looking at the
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How Professional Service Providers Succeed In The Times Of Crises
“During economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn’t, just to keep the lights on. This path is perilous. If a firm’s practices have a diffuse mix of clients and unclear strategic positioning, it will weaken the firm’s market profile
Keep Your Brand Alive In The Times Of Pandemic
Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they
Brand Marketing In The Times Of COVID-19 Crisis
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow government safety guidelines. People have crossed partisan lines to build bridges within their neighborhoods and communities and unify against an invisible force.
Cybersecurity In The Times Of COVID-19
With cybercrime accelerating as COVID-19 spreads, manufacturing and retail organisations are seeing the most attacks. In a report to be released today that was exclusively provided to the author, security firm Mimecast examines the first 100 days of the crisis and the pattern of scams that has unfolded.
