Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow government safety guidelines. People have crossed partisan lines to build bridges within their neighborhoods and communities and unify against an invisible force.
With cybercrime accelerating as COVID-19 spreads, manufacturing and retail organisations are seeing the most attacks. In a report to be released today that was exclusively provided to the author, security firm Mimecast examines the first 100 days of the crisis and the pattern of scams that has unfolded.
The COVID-19 outbreak is a tragedy that will have widespread and long-lasting implications for humanity and our global economy. Now, it’s imperative for enterprises to build in the necessary operational resiliency to survive this new reality. The COVID-19 pandemic has showcased the value of IT and digital transformation and organizations should use this time to accelerate the transition.