For the fourth year in a row, business has been named the most trusted institution in America. And a recent PwC survey yielded similar results, with 63% of consumers saying they have trust in U.S. companies. But trust is fragile and businesses must manage it as carefully as they do
Tag: pandemic
The Agility And Resilience Of Digital Transformation: The Pandemic Has Shown Us, “Future-Proof The Business” Is Need Of The Hour
After a year of disruption and unexpectedly rapid transformation, CEOs are reassessing mindsets as well as business operations, aiming for both agility and resilience as they look to the months ahead. Introduction: Adapting To Disruption When I speak with CEOs, they leave no doubt that they have been thrown into
Post-Pandemic Social Media Strategy For CMOs
Social media has never been more powerful as a marketing tool. To make the most of it, CMOs and marketing managers must consider how the marketing landscape has changed in the past year – and plan their marketing strategies accordingly for the future. This article makes 10 recommendations (based on
Health Care’s Digital Transformation Amid Pandemic: The Challenges And Opportunities Of “New Normal”
“At a roundtable, chief information officers from leading health systems agreed that digital technologies must play an important role in meeting the challenges of the post-pandemic world. Because virtual care is now part of the new normal, health systems must construct a stronger support infrastructure that includes organizational, financial, and
Post-Pandemic Digital Strategy – Think Of Employees
When the pandemic hit in March, many companies’ long-term plans and strategies were thrown out the window, as everyone from the frontlines to the C-suite shifted into fire-fighting mode. Many worked around the clock by leveraging remote technology. It’s often been exhausting, as each day seems to bring new challenges
Keep Your Brand Alive In The Times Of Pandemic
Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they