Build A Better Community To Acquire More Loyal Customers, Not Rewards

Loyalty programs – that effectively bribe people into buying more of your products – are lazy. In the modern aspiration economy, people develop true brand affinity only when it gives them a sense of community. Membership strategies are an effective way to achieve that goal. To do this effectively, remember

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Why There Is So Much Excitement About K3s Joining CNCF In Open Source Community?

Hot on the heels of KubeCon+CloudNativeCon, Rancher Labs announced the acceptance of K3s by the Cloud Native Computing Foundation (CNCF). It’s joining the likes of OpenTelemetry, Network Service Mesh, Longhorn and 30 other projects in the Sandbox. At first glance, it comes across as yet another open source project joining

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Microsoft To Linux Community: “We Are An Open Source Company”

17 years ago ex-Microsoft CEO Steve Ballmer called Linux a cancer. That statement still casts clouds of doubt over the company and a lingering anxiety among Linux and open source enthusiasts. But hey, Ballmer loves Linux now! So does Microsoft!

Whether or not one chooses to believe it, Microsoft continues to bang that drum with both actions and words; most recently at the 2019 Red Hat Forum in Australia.

Microsoft Australia CTO Lee Hickin addressed the attendees with a message about the company’s transformation and its continued commitment to open source.

In attendance was ZDNet, which captured some key quotes: “We’re in an amazing place right now with a leader like Satya who really understands what it means to think about where we need to be for our customers, to really transform the company from being essentially the proprietary software company, to being an open source company,” he said.

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