Brand Stories – The Future Of Branded Content | A Documentary

During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.

As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.

Future Companies As Result Of Automation And AI

Covid-19 has forced business leaders to accept that automation will arrive earlier than expected. It is therefore timely, albeit in less-than-positive circumstances, to look at which type of companies will, and will not, thrive in the future. Many articles about Artificial Intelligence (AI) have sensationalized the effect of automation as the grim reaper of jobs. However, it will not be jobs that will be automated, but rather tasks within those jobs – in fact any tasks that can be put into a process. The success of companies in the future will depend upon their willingness to find those tasks that can be automated.

Holy Land: Startup Nations – Future Cities | WIRED Documentary

With the most tech startups and venture capital per capita in the world, Israel has long been hailed as The Startup Nation. WIRED’s feature-length documentary looks beyond Tel Aviv’s vibrant, liberal tech epicenter to the wider Holy Land region – the Palestinian territories, where a parallel Startup Nation story is emerging in East Jerusalem, Nazareth, Ramallah and other parts of the West Bank, as well as in the Israeli cybersecurity hub of Be’er Sheva.

Data-Driven HR: Future Of People Analytics

In the last few years, we’ve seen incredible advances in data, analytics, and artificial intelligence (AI). While there is understandable concern about what this means for human jobs, I still believe this is an exciting time for businesses – and the people who work in them.

The Future Of Marketing? Where Does Audio Fit In?

In the past, marketers have given audio a respectable nod because of the outgrowth of smart speakers and smart assistants. They assumed that voice-activated shopping would be a huge hit, bringing value back to the spoken word. Unfortunately – that hasn’t happened. In fact, research shows voice shopping has dropped from 43% down to 24% over the past year. So, if audio isn’t going to make companies money through shopping, how will it? Truthfully – lots of ways. Most of them aren’t that different than how they used to make money – through ads on the radio. But others, when intertwined with other emerging media, also show promise. The following are my top picks for ways audio marketing will take off in the next decade.

Is Prescriptive Analytics Is The Future Of Data Analytics?

As AI and machine learning continue to develop, the way we use analytics also continues to grow and change. While in the past, businesses focused on harvesting descriptive data about their customers and products, more and more, they’re about pulling both predictive and prescriptive learnings from the information they gather. So – what is the difference between descriptive, predictive analytics and prescriptive analytics? And do you need the latter in your company?