In business we increasingly fall into the trap of thinking that because things are moving so fast that we must quickly change our course, grow markets, expand product lines, and find new avenues to address every customer need. Increasingly we want to do this by “controlling the customer journey” and
Tag: keynote
Social Media Marketing | A Digital Summit Keynote By Carlos Gil
Digital Summit Keynote (Seattle, WA) on social media marketing trends to follow. Watch this social media keynote by Carlos Gil, former Sr. Social Media Manager for LinkedIn, learn how to use social media to grow your business and reclaim organic engagement. Learn social media marketing tips and strategies to help
Digital Marketing: The Past, Present And Future! | A Keynote By Shane Barker
Digital strategist and brand and influencer marketing consultant Shane Barker spoke about the history of digital marketing, where it stands today, and the avenues its offers for the future at the ETBrandEquity DigiPlus Conclave. At the recently held ETBrandEquity Digiplus Conclave, the keynote address helmed by digital strategist, and brand
Keynote Address On Digital Retail Transformation By Fernando Machado Global CMO Of Burger King
Fernando Machado, Global Chief Marketing Officer at Burger King, shared great insights to our attendees during the Digital Marketing – Digital Retail Transformation Assembly Gala Dinner at The Fairmont Dallas. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation,
Keynote Address On Digital Marketing Transformation By Steve Robinson Former CMO Of Chic-fil-A
The Retired CMO of Chic-fil-A, Steve, Robinson, delivered the Gala Dinner Keynote Address at The Digital Marketing/Digital Retail Transformation Assembly at The Fairmont Dallas, Tx. He is responsible for the chain’s marketing, advertising, and brand development, and menu development strategies for all Restaurant concepts. He is a member of the
The Future of Marketing | Keynote Speech By Philip Kotler
At the 2019 Kotler Future of Marketing Summit (Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? The Future of Marketing.” Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg
Digital Transformation: Learning Across Industries | A Keynote By Lars Kristian Stråtveit
From shoes to bits – Learning across industries on digital transformation. Lars Kristian Stråtveit, VP Digital Marketing at Telenor speaking at the NG Telecoms Summit. GDS Group is a global events, research and technology services company dedicated to helping clients meet the challenges posed by a fast-moving, disruptive business environment.
Branding In A Brandless World | A Keynote By Kevin Hamilton – Avocados From Mexico
In a world of branding to compete against your competitors, what does branding in a brandless world really entail? Avocados From Mexico have a unique mindset when it comes to marketing a product brand but implementing a CPG mentality. What is the purpose of branding in a brandless space?What impact
The Future Of Artificial Intelligence And Machine Learning | Keynote By Hilary Mason At Open Data Science
In this video, watch this special keynote talk from Hilary Mason about “The Present and Future of Artificial Intelligence and Machine Learning” during the Open Data Science Conference in Boston 2019. Hilary Mason is an American data scientist and the founder of technology startup Fast Forward Labs as well as
The Psychology Of Digital Marketing | Keynote By Rory Sutherland
The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, and product placement – the volume of messages, touchpoints, and channels fighting for attention has never been greater. Network