The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, and product placement – the volume of messages, touchpoints, and channels fighting for attention has never been greater. Network with like-minded peers at GDS Summits to discuss the challenges facing the industry, and how to solve them.
In his keynote address at GDS CMO Insight Summit, Rory Sutherland from Ogilvy & Mather explained why “psychological insight is just as valuable as a technological advance.”
