In business we increasingly fall into the trap of thinking that because things are moving so fast that we must quickly change our course, grow markets, expand product lines, and find new avenues to address every customer need. Increasingly we want to do this by “controlling the customer journey” and focusing on data to drive the business. Often, companies manage this complexity by unwittingly making things more complex. Dwayne Chambers will talk about how he has learned to grow brands by giving up control.
About GDS Summits: Disruption is nothing new. What’s different today is the speed at which disruption is happening – particularly when it comes to technology which is addressed at our GDS Summits. 72% of Fortune 500 CEOs cite the “rapid pace of technological change” as their biggest business challenge going forward. Cloud, mobile, analytics: all are changing the game when it comes to how your business operates, and transforming your IT infrastructure to take advantage of those new opportunities remains a critical concern. Discuss these topics and more at our GDS Summit.
The question remains: what will your business look like tomorrow, and what role will IT play in driving that transformation? Our Technology GDS Summits will answer these questions.