Azadeh talks about what people are really buying with different examples. She also explains what she calls the « one-idea » and its importance. Azadeh Yaraghi is the Founder and Creative Director of Gogo Telugo. She had the kindness to join TalentsTalk on September 26th, 2017 to talk to us
The Definition Of ‘Luxury Branding’ Is Changing. In the past, luxury used to be all about pleasure, exclusivity and opulence. Now, modern consumers, like the millennial generation, have begun to see the traditional concept of ‘luxury’ in a negative light. Extravagance is overrated. Today’s shoppers think differently about the items,
In a world of branding to compete against your competitors, what does branding in a brandless world really entail? Avocados From Mexico have a unique mindset when it comes to marketing a product brand but implementing a CPG mentality. What is the purpose of branding in a brandless space?What impact
When we think about the word branding, the first thing that pops into our minds are the various logos and color schemes associated with different companies. There is a lot more that goes into creating a powerful brand. Finding the right tone for a brand is just as vital as
David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas. Aaker comments on both the history and the future of branding, touching on the power of “brand as an asset,” the
Brand identity is a complicated thing. In today’s digitally-focused world, you might assume that the best way to capture the hearts and minds of your audience, is to be as forward-thinking and modern as possible. While that approach might work for some industries (particularly those connected with technology), it seems
A brand is a constantly-evolving entity. Your brand strategy should not only highlight your company’s identity today, but how you plan to evolve in the future in the pursuit of your unique vision. Of course, just because your brand shouldn’t remain static, doesn’t mean that it should be constantly changing either. After all, the more your identity changes, the more confused your customers will become.
Patrick Hanlon is founder and CEO of Thinktopia®, a strategic branding and social engagement group. His books “Primal Branding” and “The Social Code” are in several languages and taught around the world. Mr. Hanlon looks at brands not as logo and website, but as a belief system that attracts others who share those beliefs. This creates a community of believers, advocates, users – a “tribe”.
A brand is just an identity. It’s how you define yourself to your target audience and begin building the affinity that turns people into dedicated advocates and donators. A brand is something that all groups have, regardless of whether you actively invest in it or not. The act of charity branding merely allows you to have some control over how people see your organisation.
A brand is an idea. It’s the way your customers feel when they think about your company or see your name on a billboard. ‘Branding’ on the other hand, is a strategic pattern used to develop that all-important perception. A well-defined and carefully executed brand strategy bridges the gap between your business and the people you most want to reach.