France has traditionally marketed its wine with a ““Château”” mindset, promoting itself as the world’s foremost winemaker. The sale of the “Château” Latour-Laguens in the Bourdeaux area to a Chinese buyer aroused many eyebrows, since China does not have a strong winemaking tradition. What about custom? What about genuineness? But
Many small company entrepreneurs make a critical error before they even make their first sale: they overlook the importance of business branding. It’s possible that we’ve been conditioned to believe that “brand” refers only to large corporations like McDonald’s, Apple, and Toyota. Thanks to the progress of the digital age,
People reinvent themselves all the time – they may want a new challenge, a new line of work, or a new image among their colleagues. Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take
We all know developing a personal brand is valuable. It helps others see your true talents, so you’re more likely to be tapped for relevant and interesting assignments – and it helps you stand out in a field of competitors. But personal branding has some unique challenges for female professionals.
While conversions and sales are important, branding your business is just as vital. A bad first impression is no impression at all, and poor branding is the equivalent of showing up for an important meeting in a T-shirt and cargo pants. There should be no excuse for poorly implemented branding.
“Personal branding” is a concept that sounds like a buzzword. Everyone says that you should develop one, but what does it really mean to build a personal brand? To be sure, there are a lot of different elements to consider when it comes to building a successful personal brand. In
Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are
Azadeh talks about what people are really buying with different examples. She also explains what she calls the « one-idea » and its importance. Azadeh Yaraghi is the Founder and Creative Director of Gogo Telugo. She had the kindness to join TalentsTalk on September 26th, 2017 to talk to us
The Definition Of ‘Luxury Branding’ Is Changing. In the past, luxury used to be all about pleasure, exclusivity and opulence. Now, modern consumers, like the millennial generation, have begun to see the traditional concept of ‘luxury’ in a negative light. Extravagance is overrated. Today’s shoppers think differently about the items,
In a world of branding to compete against your competitors, what does branding in a brandless world really entail? Avocados From Mexico have a unique mindset when it comes to marketing a product brand but implementing a CPG mentality. What is the purpose of branding in a brandless space?What impact
When we think about the word branding, the first thing that pops into our minds are the various logos and color schemes associated with different companies. There is a lot more that goes into creating a powerful brand. Finding the right tone for a brand is just as vital as
David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas. Aaker comments on both the history and the future of branding, touching on the power of “brand as an asset,” the