Branding Authenticity Is Excellent, But It Must Be Supported By A Great Product

France has traditionally marketed its wine with a ““Château”” mindset, promoting itself as the world’s foremost winemaker. The sale of the “Château” Latour-Laguens in the Bourdeaux area to a Chinese buyer aroused many eyebrows, since China does not have a strong winemaking tradition. What about custom? What about genuineness? But

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The OpenAI ChatGPT Is A Great Example Of How AI Will Disrupt Industries’ “Knowledge Work”

ChatGPT, from OpenAI, shows the power of AI to take on tasks traditionally associated with “knowledge work.” But the future won’t just involve tasks shifting from humans to machines. When technology enables more people to complete a task, with help from a machine, the result is typically entirely new systems

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How To Plan And Execute Great Startup Marketing Programs | A Talk By April Dunford

April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. Author’s Statement: I spent the first 25 years of my career as a startup executive, running marketing, product, and

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Brands Without Borders: Building Great Global Brand

In this age of limitless expansion, ambitious business owners know that conquering a local market is just the beginning. The real goal for many aspiring companies is to achieve worldwide domination through a comprehensive global branding strategy.

So, how do you go global? Like any significant brand-building campaign, a global strategy requires care, focus and careful planning. Here’s your guide to creating the ultimate expansion strategy.

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