How To Plan And Execute Great Startup Marketing Programs | A Talk By April Dunford

April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. Author’s Statement: I spent the first 25 years of my career as a startup executive, running marketing, product, and

Read More

Brands Without Borders: Building Great Global Brand

In this age of limitless expansion, ambitious business owners know that conquering a local market is just the beginning. The real goal for many aspiring companies is to achieve worldwide domination through a comprehensive global branding strategy.

So, how do you go global? Like any significant brand-building campaign, a global strategy requires care, focus and careful planning. Here’s your guide to creating the ultimate expansion strategy.

Read More