Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors. But no
Try to think of the top manufacturing startups today, and you might struggle to name one. While some companies leverage manufacturing to achieve futuristic ideas such as redesigning living organisms or colonizing Mars, few have turned their attention to the heart of the process: factory floors. “Manufacturing is the most unsexy space for anybody to be in,” admits Prasad Akella. “It takes deep conviction on the investors’ part to want to put money in this space. Silicon Valley has walked away from manufacturing for the last 20 to 25 years.”
Israel is well known for its strength in deep-tech, and is also home to a vibrant AI ecosystem that has been growing rapidly over the past few years. Israel’s unique tech ecosystem includes companies and startups that utilize AI technologies in healthcare, cybersecurity, autonomous driving, and many other fields.
In this age of limitless expansion, ambitious business owners know that conquering a local market is just the beginning. The real goal for many aspiring companies is to achieve worldwide domination through a comprehensive global branding strategy.
So, how do you go global? Like any significant brand-building campaign, a global strategy requires care, focus and careful planning. Here’s your guide to creating the ultimate expansion strategy.
Whoever controls the strongest artificial intelligence controls the world. Artificial intelligence is the most important technology of the 21st century. It is therefore important to understand global ambitions and movements.
The US is the global market leader for Artificial Intelligence with 40% market share, China (2nd) and Israel (3rd) have the next strongest AI ecosystems. Most other countries lack the needed combination of research, entrepreneurship, funding and M&A to build a sustainable and competitive AI ecosystem. Globally there are too many chatbots and too few real-problem-solving applied AI solutions
Jean-Philippe Courtois, EVP and President, Microsoft Global Sales, Marketing & Operations, provided a compelling vision with his opening keynote at the historical UN ITU AI for Good Global Summit (AI4G), hosted May 28-31, 2019 at UN ITU HQ, Geneva.
The great dream of social media was that it would give everyone a voice. From heads of state to ordinary citizens, everyone, no matter where they lived, what they looked like, what their background or place in society was, would be equal.