Most companies focus their international expansion efforts on markets with evident existing demand for their products or services. But through a series of more than 100 interviews with executives and multinational organizations, the authors found that it is also possible (and potentially quite profitable) to expand into global markets without
Wondering how you start to build a strong online presence for your business if you’ve only got a shoestring budget? We’re here to help. When it comes to business, the term “brand” is used quite often – off-brand, brand guidelines, the leading brand, personal brand … you get the idea.
In this age of limitless expansion, ambitious business owners know that conquering a local market is just the beginning. The real goal for many aspiring companies is to achieve worldwide domination through a comprehensive global branding strategy.
So, how do you go global? Like any significant brand-building campaign, a global strategy requires care, focus and careful planning. Here’s your guide to creating the ultimate expansion strategy.
Scared of superintelligent AI? You should be, says neuroscientist and philosopher Sam Harris — and not just in some theoretical way. We’re going to build superhuman machines, says Harris, but we haven’t yet grappled with the problems associated with creating something that may treat us the way we treat ants.