You’ve heard enough about the metaverse to know what it is and how important it could become, but how and when do you plan your business’s first move? When we consider the metaverse not as an unprecedented revolution but instead as an evolution of the web, we can hypothesize that
Tag: existing
Entering A New Market Without Existing Demand: With A Bit Of Patience And Creativity, You Can Create Substantial, Sustainable Demand
Most companies focus their international expansion efforts on markets with evident existing demand for their products or services. But through a series of more than 100 interviews with executives and multinational organizations, the authors found that it is also possible (and potentially quite profitable) to expand into global markets without
