Big data is of big importance. It has been for years. But in 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Case In Point: Research shows it’s four times more expensive to get a
Scared of superintelligent AI? You should be, says neuroscientist and philosopher Sam Harris — and not just in some theoretical way. We’re going to build superhuman machines, says Harris, but we haven’t yet grappled with the problems associated with creating something that may treat us the way we treat ants.