In this Spark Documentary the world’s leading experts attempt to build an artificial human based on actress Gemma Chan, star of the sci-fi series Humans, for a ground-breaking scientific stunt that will test just how far away we are from ‘synthetic’ humans.
In an XaaS environment, leaders are looking to meet changing customer needs by transforming their lead-to-cash value chain. In the 16th article in our series on digital industrial transformation, we examine how to institute a scalable yet flexible omnichannel sales process. Introduction Shifting to an as-a-service purchasing model can present
These entrepreneurs have built successful businesses by bypassing wholesale and selling directly to consumers. How did they tackle the challenges? A live discussion featuring Tim Brown, Co-Founder & Co-CEO, Allbirds; Hilary Coles, Co-Founder, Hims & Hers; Emma Grede, Co-Founder & CEO, Good American; moderated by Nick Blunden, Chief Commercial Officer,
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19
Companies are leveraging data and artificial intelligence to create scalable solutions – but they’re also scaling their reputational, regulatory, and legal risks. For instance, Los Angeles is suing IBM for allegedly misappropriating data it collected with its ubiquitous weather app. Optum is being investigated by regulators for creating an algorithm
Bloomberg’s “Game Changers” goes from Harvard dorm rooms to NASDAQ trading floors to reveal the Facebook CEO’s sheer and sometimes stubborn determination. An original documentary series, Bloomberg Television’s “Game Changers” provides a compelling look at the business leaders and entrepreneurs who climbed to the top of their fields and changed
In this age of limitless expansion, ambitious business owners know that conquering a local market is just the beginning. The real goal for many aspiring companies is to achieve worldwide domination through a comprehensive global branding strategy.
So, how do you go global? Like any significant brand-building campaign, a global strategy requires care, focus and careful planning. Here’s your guide to creating the ultimate expansion strategy.