Marketing researchers are seeing a lot of significant trends these days: Social media spending has been steadily increasing for years (and peaked during the pandemic); increasingly, companies are outsourcing their social media activities to third-party agencies and laying off in-house social media staff; and social media has a more positive
Tag: relationships
Social AI: The Potential To Improve Human-To-Human Relationships Among The Workforce Or With Customers
You’re frustrated. Two functional leaders are pulling you into a nasty turf war when you need them to collaborate. You’re writing a frustrated reply, when a friend stops you. They recommend more appropriate wording, and that you ask the functional leaders to schedule a meeting to discuss conflicting priorities and
Changing The Rules: Customer Relationships And Brand Building After The Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19
