6 Brand Ethos To Improve Your Performance Amid Disruption: Not Just Survive But Thrive

Strategic agility is the ability to improve performance – not just survive but thrive – amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from their strategic plan and adapt to the changing environment. The authors identified three distinct ways they did this: First, they were

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3 Ways To Improve Vulnerabilities And Prevent Digital Supply Chain Cyberattacks

Today, most software products rely on thousands of prewritten packages produced by vendors or drawn from open source libraries. The most commonly used of these third-party software supply chain components are highly prized targets for cybercriminals. If attackers were to infiltrate them, they could compromise thousands or even millions of

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How AI And Machine Learning Can Help To Improve Global Agriculture

Global spending on smart, connected agricultural technologies and systems, including AI and machine learning, is projected to triple in revenue by 2025, reaching $15.3 billion, according to BI Intelligence Research. Spending on AI technologies and solutions alone in Agriculture is predicted to grow from $1 billion in 2020 to $4

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What Is Customer Experience And How To Improve It

“Anyone who has signed up for cell phone service, attempted to claim a rebate, or navigated a call center has probably suffered from a company’s apparent indifference to what should be its first concern: the customer experiences that culminate in either satisfaction or disappointment and defection. Customer experience is the

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What Is Product Positioning And How To Use It To Improve Marketing

As a small business or entrepreneur, you know how much work it takes to market your products and services to the right people. Digital marketing, content marketing, and social media marketing are all huge parts of the process. But none of them will work to your advantage without the right dose of product positioning.

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