These Five Strategies May Help Educators Build A Professional Brand And Improve Their Online Presence

Whether it’s via online courses, computers in the classroom, or multimedia-based teaching, the manner in which we teach and learn are always changing. To accommodate a broader variety of educational requirements, several instructors have adopted a hybrid approach that combines virtual and in-person instruction. Teaching is a constant component of

Read More

Social Media Marketing: How To Improve Relationships With Social Media Partners And Get A Higher Return On Investment

Marketing researchers are seeing a lot of significant trends these days: Social media spending has been steadily increasing for years (and peaked during the pandemic); increasingly, companies are outsourcing their social media activities to third-party agencies and laying off in-house social media staff; and social media has a more positive

Read More

Social AI: The Potential To Improve Human-To-Human Relationships Among The Workforce Or With Customers

You’re frustrated. Two functional leaders are pulling you into a nasty turf war when you need them to collaborate. You’re writing a frustrated reply, when a friend stops you. They recommend more appropriate wording, and that you ask the functional leaders to schedule a meeting to discuss conflicting priorities and

Read More

Why Do Customer Reviews Matter For Local SEO And How It Can Help Improve Your Local SEO?

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.” She

Read More

8 Steps To Improve Your E-commerce Search Engine Rankings And Increase Your Customer Base

One of the best ways to get traffic to your online store is by appearing in search engine rankings. This isn’t always an easy task, since eCommerce sites are focused on products rather than content. While eCommerce SEO might be challenging, the results can pay dividends for your eCommerce business

Read More

6 Brand Ethos To Improve Your Performance Amid Disruption: Not Just Survive But Thrive

Strategic agility is the ability to improve performance – not just survive but thrive – amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from their strategic plan and adapt to the changing environment. The authors identified three distinct ways they did this: First, they were

Read More

3 Ways To Improve Vulnerabilities And Prevent Digital Supply Chain Cyberattacks

Today, most software products rely on thousands of prewritten packages produced by vendors or drawn from open source libraries. The most commonly used of these third-party software supply chain components are highly prized targets for cybercriminals. If attackers were to infiltrate them, they could compromise thousands or even millions of

Read More

How AI And Machine Learning Can Help To Improve Global Agriculture

Global spending on smart, connected agricultural technologies and systems, including AI and machine learning, is projected to triple in revenue by 2025, reaching $15.3 billion, according to BI Intelligence Research. Spending on AI technologies and solutions alone in Agriculture is predicted to grow from $1 billion in 2020 to $4

Read More

What Is Customer Experience And How To Improve It

“Anyone who has signed up for cell phone service, attempted to claim a rebate, or navigated a call center has probably suffered from a company’s apparent indifference to what should be its first concern: the customer experiences that culminate in either satisfaction or disappointment and defection. Customer experience is the

Read More

What Is Product Positioning And How To Use It To Improve Marketing

As a small business or entrepreneur, you know how much work it takes to market your products and services to the right people. Digital marketing, content marketing, and social media marketing are all huge parts of the process. But none of them will work to your advantage without the right dose of product positioning.

Read More