How A Quick Win Can Be An Integral Part Of The Roll-Out Strategies For Larger Data Initiatives?

When most sprint events are decided by milliseconds, it’s essential that a sprinter hones his or her reaction time and start technique. A fast start enables an athlete to reach her top speed before her competitors, putting her in a better position to win the race. In various sports such

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What Digital Strategies Are Most Small And Midsize Businesses Missing? 1) Understanding The Need Of Specialized Business Analytics Expertise And 2) Data Driven Decisions

The current economic environment threatens the success – and perhaps even the survival – of many small and midsize companies, because larger organizations are increasingly able to provide personalized experiences to their customers, in literally any way their customers choose. Most leaders of these smaller companies have already made significant

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Enabling Digital Trust: Cyber-Security Strategies For A Trusted – Digital Future

In the age of digital transformation, trust is an elusive asset, but one that’s never out of reach for organisations that have initiated the right actions, such as adopting a sustainable, forward-looking cyber-security strategy. “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin

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Brand’s Nickname: Six Tactical Strategies To Make Your Brand’s Nickname Work For You

Brand nicknames have been common for years, but it’s not always obvious how (if at all) brands should engage with them, especially online. In this piece, the authors discuss a recent study in which they found that social media posts that used nicknames had significantly higher like and share rates

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