Customer Trust: A Vital Currency In Sustainable Customer Relationships

A 2021 survey of 1,000 consumers concluded that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% trust the brands they use. As trust in institutions diminishes, consumers are increasingly skeptical of where they put their money and receive their information.

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Cybersecurity: Companies Need To Make Security Is A Part Of Job Description And The Key Ingredient To That Is Trust

Remote work during the pandemic has meant that organizations had to quickly ramp up their cybersecurity efforts. But securing remote work isn’t just the job of the IT team: Ultimately companies need to make security part of every job description. And the key ingredient to make that happen is trust.

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What Is Zero Trust Security And Five important Steps To Build Zero Trust Environment

There are times when paranoia is justified, and nowhere is that more the case than with cybersecurity. Devices are compromised, laptops are infected, and smartphones are hacked all the time–a trusted laptop could leave a business network and return compromised, with the user none the wiser that they were the

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AI Model Bias Can Significantly Damage Trust Of Employees, Customers, And The Public, But There Are Ways To Prevent It

AI influences decisions across the enterprise, but bias can do far-reaching damage to trust and stakeholder relationships. The good news is that there are ways to protect yourself. A large regional bank uses a newly developed fraud detection artificial intelligence (AI) algorithm to identify potential cases of bank fraud including

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How Can CMOs Build The Business Case With Their CFO To Create The Patience, Trust, And Confidence For Longer-Term Growth And Value

Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-term strategic objectives, CMOs must work on building the business case with their

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Enabling Digital Trust: Cyber-Security Strategies For A Trusted – Digital Future

In the age of digital transformation, trust is an elusive asset, but one that’s never out of reach for organisations that have initiated the right actions, such as adopting a sustainable, forward-looking cyber-security strategy. “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin

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Improving Customer Trust And Loyalty With Honesty And Transparency In Data Collection

Data is the lifeblood of our economy. If you’re not paying for a product, then you are the product. Companies like Google and Facebook have built empires from data, but due to countless breaches, threats, and a shifting sentiment, there’s finally some push back on what used to seem like

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Creating AI Brain Trust | Why Is Data Analytics Key To AI? Part One Of Three

This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEOs to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure their AI programs achieve sustaining results. In this blog series, I have

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Creating AI Brain Trust | Why Is User-Centered Design Literacy Key To AI Competency Development?

This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEOs to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure their AI programs achieve sustaining results. In this blog series, I have

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Creating AI Brain Trust | Why Are Agile Methods Literacy Key To AI Skills Competencies?

This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEOs to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure their AI programs achieve sustaining results. In this blog series, I have

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Creating AI Brain Trust | A Focus On Quality AI Research Methods

This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEO’s to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure their AI programs achieve sustaining results. In this blog series, I have

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Creating AI Brain Trust | A Board Director And CEOs – Emotional And Social Intelligence Skills

This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEOs to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure AI programs achieve sustaining life cycles. Did you know that 80% of

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