Quantum computing – considered to be the next generation of high-performance computing – is a rapidly-changing field that receives equal parts attention in academia and in enterprise research labs. Honeywell, IBM, and Intel are independently developing their own implementations of quantum systems, as are startups such as D-Wave Systems. In
AI influences decisions across the enterprise, but bias can do far-reaching damage to trust and stakeholder relationships. The good news is that there are ways to protect yourself. A large regional bank uses a newly developed fraud detection artificial intelligence (AI) algorithm to identify potential cases of bank fraud including
Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing
More and more startups are popping up, offering customers new services and products that save them money. And while their offerings are attractive, they have one shortfall: They don’t capture value for the company. Fortunately, there is a strategic model that startups can follow that allows them to focus on
Your business is preparing to launch a brand new product into the market. The product has been built and refined through many iterations, and now you are ready to ship it to customers. Only one question remains: what price should you charge for your product?
In this article, we analyze Van Westendorp’s Price Sensitivity Model, a data-driven pricing model that uses survey data to determine customers’ willingness to pay for your product. This article details how the Van Westendorp model works, why it addresses shortcomings in current pricing conventions that many businesses use, and what its limitations are.