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Corporate Branding

The Rise Of Digital B2B: Traditional B2B Model Is Not Only Out Of Date, But Nearly Obsolete

10 min read

Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing

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