Many companies struggle to reap the benefits of investments in digital transformation, while others see enormous gains. What do successful firms do differently? This article describes the five stages of digital transformation, from the traditional stage, where digital and technology are the province of the IT department, through to the
Tag: traditional
Why Is Traditional Advertising On The Rise, And Will The Trend Continue
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies,
New Strategies And Business Models From Artificial Intelligence: What Traditional Businesses Can Learn From A Platform Model
Platform companies like Facebook, Amazon, Google, and Tencent have created value at stunning rates. They grow rapidly and own few assets – and they’ve all made strong use of AI. What can legacy companies learn from these platforms? And is it possible for legacy companies to use this business model,
The Rise Of Digital B2B: Traditional B2B Model Is Not Only Out Of Date, But Nearly Obsolete
Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing
