Companies often assume that if they embrace digital technology in any way, they’re digitally transforming their business. As a result, they often make only ad hoc changes and investments in the digital arena, with ineffectual results. This article provides an introduction to four distinct tiers of digital transformation, each of
Bitcoin, by now you’ve probably heard of it, the wild fluctuations in its price has gained the attention of the mainstream financial media. But, Bitcoin is much more than just your average investment. Beneath all the hype and hysteria lies what could be the most important technology of our lifetime.
If a logo is genuinely effective, then your customers will recognise it from virtually any element. That’s where the concept of responsive logo design begins. The idea of using simplified logos for different context predates the age of smartphones and responsive websites. Nike has frequently used the “Just Do It” tagline and swoosh interchangeably, without making their mark seem as though it’s missing something.