Over the last decade, major organizations such as Cisco and Hitachi shifted their core business from hardware toward software and services. Cisco is undergoing a major transformation to shift its core business model, with over 53% of its total FY21 revenue coming from software and services. The transformation these organizations
What makes a great customer experience? For some brands, it’s a frictionless journey. For others, it’s a memorable experience. But few brands are successful being both frictionless and memorable. Research shows companies can choose among four strategies when deciding whether to focus on being frictionless or memorable. What exactly makes
Growth strategies that are purpose-led, customer-centric, experience-driven, data/AI-enabled, and technology-scaled require new mindsets far more than new toolsets or skillsets. This transformation – of culture, operations, and outcomes – begins with a broader consideration of three levels of customer purpose. First, big-P purpose describes the company’s role in the world.
This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEOs to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure their AI programs achieve sustaining results. In this blog series, I have
Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Graphic designer Paula
“There are many products that are well designed, but don’t get the traction they deserve because the color’s not right.” In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds – one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.
Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola, or Starbucks. However, as you draw each of these business names into focus, the chances are that you’ll see something else too: their logo.