Color In Sight | A Documentary On The Details Of Color In Design

“There are many products that are well designed, but don’t get the traction they deserve because the color’s not right.” In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds – one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.

The Psychology Of Logo Design And Logo Shapes

Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola, or Starbucks. However, as you draw each of these business names into focus, the chances are that you’ll see something else too: their logo.