Living, Breathing Brand Identities With Paula Scher

Brand identities are supposed to be built to last. The reality is that most identity programs – no matter how well strategized, crafted, and tested – are merely guesswork. It’s impossible for a designer to know what cultural, political, economic, and technological shifts will occur in the future. Join Pentagram …

The Art of Design | Paula Scher | Documentary

Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Graphic designer Paula …