Devastating human rights violations worldwide are committed against women and girls. Gender inequality remains a problem everywhere, especially in India. But social entrepreneurs there are refusing to accept inequality and traditional mindsets. They’re tackling violence against women with the help of technology.
During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
All over the globe, digital transformation is opening new paths for women. In Indonesia, more and more are taking the opportunities for independence it offers to open a business. But how do young founders cope with the challenges posed by the role?
As brands move away from interruptive messages and invest in content that people will find value in, they must demonstrate an ROI on that content. As this episode reveals, metrics for brand storytelling are less than established and far from standardized, but we’re getting there. Check out how major brands are approaching the metrics of storytelling.
The 2008 financial crisis spread distrust in banks and sped up the acceptance of new kinds of money. Cryptocurrencies like Bitcoin now promise to provide transparent, democratic alternatives. Startups in the Philippines are disrupting old structures.
One way advertisers must shift their strategy is to partner with creators whose influence can help promote their brand. Brands are really just beginning to figure this out, and the whole business of influencer marketing is just taking form. This chapter of our docu-series explores how brands can and should work with influencers. We take a close look at the challenges in doing so. Check it out!