For the first time in history, mental illness and suicide have become one of the greatest threats to school-aged children. Many parents still view dangers as primarily physical and external, but they’re missing the real danger: kids spending more time online and less time engaging in real life, free play,
Social media gives teens new platforms for self-expression, validation, and even potential fame – but at what cost? Today, thanks to the internet, teens are able to connect and engage with their culture, celebrities, movies, brands – in ways never before possible. But is that real empowerment, or do corporations
This mind-expanding, high-tech documentary, hosted by mathematician Dr. Hannah Fry, reveals what data is and how it is captured, stored, shared, and analyzed. Fry tells the story of the engineers of the data age, people most of us have never heard of despite creating a technological and philosophical revolution. Modern
Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. “The Age of Surveillance Capitalism,” reveals how the biggest tech companies deal with our data. How do we regain control of our data? What is surveillance capitalism? In this documentary, Zuboff takes the lid
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time – people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry.
Documentary recalling the revolution in British advertising during the 60s and three men who were instrumental in bringing it about. David Puttnam, Alan Parker, and Charles Saatchi, who all worked for the same agency, were among the first to recognize the social changes, with the emphasis on individualism, which was
With more board configurations than there are atoms in the universe, the ancient Chinese game of Go has long been considered a grand challenge for artificial intelligence. On March 9, 2016, the worlds of Go and artificial intelligence collided in South Korea for an extraordinary best-of-five-game competition, coined The DeepMind
Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Graphic designer Paula
An inside look at how Amazon CEO Jeff Bezos built one of the largest and most influential economic forces in the world – and the cost of Amazon’s convenience. Jeff Bezos is not only the richest man in the world, he has built a business that is without precedent in
During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
As brands move away from interruptive messages and invest in content that people will find value in, they must demonstrate an ROI on that content. As this episode reveals, metrics for brand storytelling are less than established and far from standardized, but we’re getting there. Check out how major brands are approaching the metrics of storytelling.
One way advertisers must shift their strategy is to partner with creators whose influence can help promote their brand. Brands are really just beginning to figure this out, and the whole business of influencer marketing is just taking form. This chapter of our docu-series explores how brands can and should work with influencers. We take a close look at the challenges in doing so. Check it out!