If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds of founders and investors and scores of accounts
Tag: return
Brand Stories – The Return On Investment | A Documentary
As brands move away from interruptive messages and invest in content that people will find value in, they must demonstrate an ROI on that content. As this episode reveals, metrics for brand storytelling are less than established and far from standardized, but we’re getting there. Check out how major brands are approaching the metrics of storytelling.
How To Prove Return On Investment From Artificial Intelligence
Your use of AI is probably succeeding in countless ways; however, AI has the potential to fail you, and in a big way: by sealing down the fate of your business and career. In fact, you might not even be able to prove that AI is driving you or your stakeholders to profit at all. Failures in the world of AI today can be small or enormous. Take for example IBM’s “Watson for Oncology.” The initiative had to be cancelled after $62 million in spending lead to unsafe treatment recommendations.
