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Corporate Branding

Why Two-Thirds Of Start-Ups Never Show A Positive Return? Based On Interviews And Surveys With Founders & Investors And More Than 20 Case Studies

25 min read

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds of founders and investors and scores of accounts

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