While most leaders now know that tech is a vital part of business, many are wondering what they really need to know about technology to succeed in the digital age. Coding bootcamps may appeal to some, but for many leaders, learning to code is simply not the best investment. It
Tag: investment
Brand Stories – The Return On Investment | A Documentary
As brands move away from interruptive messages and invest in content that people will find value in, they must demonstrate an ROI on that content. As this episode reveals, metrics for brand storytelling are less than established and far from standardized, but we’re getting there. Check out how major brands are approaching the metrics of storytelling.
How To Prove Return On Investment From Artificial Intelligence
Your use of AI is probably succeeding in countless ways; however, AI has the potential to fail you, and in a big way: by sealing down the fate of your business and career. In fact, you might not even be able to prove that AI is driving you or your stakeholders to profit at all. Failures in the world of AI today can be small or enormous. Take for example IBM’s “Watson for Oncology.” The initiative had to be cancelled after $62 million in spending lead to unsafe treatment recommendations.
Starbucks Chases Amazon Into The Cloud With Investment In Tech Startup Brightloom
Since Starbucks said late Monday that it will license its in-house digital technology to startup Brightloom, which sells cloud-based software to the restaurant industry, Brightloom CEO Adam Brotman has been busy fielding requests from restaurants, including major national chains. They asked “when they can potentially be our customers,” Brotman said
How To Know Whether Your Company’s Investment In Building A Digital Platform Is On The Right Track
The goal is to ensure the platform’s work delivers a better experience for the people who use the platform – customers, employees and ecosystem partners.
