April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. Author’s Statement: I spent the first 25 years of my career as a startup executive, running marketing, product, and
Tag: startup
How To Prove People That Your Startup Is Genuine: Here Are 3 Strategies
The approach of three new Chinese EV automakers demonstrates the value of legitimacy for venture building; these firms were able to reach volume production just two to four years after they were founded, compared to Tesla, who took 9 years. They raised nearly $7 billion in venture funding and all
The Segregation Of Search: Opportunities For Startup In Artificial Intelligence
Every great technology wave has a paradigm, a very broad and deep movement that is only barely perceptible in its infancy. This paradigm typically blossoms into many forms over years, even decades, to come. The entire internet technology wave, for example, was a communications paradigm rooted in sending messages. Decades
Levi Strauss & Co. – How A 165-Year Old Startup Succeeds In The New World Order
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops.
Defining Your Startup’s Target Audience
Terry Rice, Digital Marketing EIR at Entrepreneur Magazine, shares how startups can define their target audience and estimate market size on various channels prior to launch. He’ll outline how to have a good grasp on who you’re trying to reach, where to find them, and how to measure the size.
AI Manufacturing Startup Drishti Raises $25 Million To Go Global
Try to think of the top manufacturing startups today, and you might struggle to name one. While some companies leverage manufacturing to achieve futuristic ideas such as redesigning living organisms or colonizing Mars, few have turned their attention to the heart of the process: factory floors. “Manufacturing is the most unsexy space for anybody to be in,” admits Prasad Akella. “It takes deep conviction on the investors’ part to want to put money in this space. Silicon Valley has walked away from manufacturing for the last 20 to 25 years.”
Holy Land: Startup Nations – Future Cities | WIRED Documentary
With the most tech startups and venture capital per capita in the world, Israel has long been hailed as The Startup Nation. WIRED’s feature-length documentary looks beyond Tel Aviv’s vibrant, liberal tech epicenter to the wider Holy Land region – the Palestinian territories, where a parallel Startup Nation story is emerging in East Jerusalem, Nazareth, Ramallah and other parts of the West Bank, as well as in the Israeli cybersecurity hub of Be’er Sheva.
AI Startup Investments Are Soaring Thanks To SoftBank
As summer blazes on and the dust settles on the first two quarters of the year, now seems a good moment to reflect on the global venture capital trends impacting the artificial intelligence market. A one-line summary of the data would be: investor interest in AI is holding steady, but
Starbucks Chases Amazon Into The Cloud With Investment In Tech Startup Brightloom
Since Starbucks said late Monday that it will license its in-house digital technology to startup Brightloom, which sells cloud-based software to the restaurant industry, Brightloom CEO Adam Brotman has been busy fielding requests from restaurants, including major national chains. They asked “when they can potentially be our customers,” Brotman said
