Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its
Former SVP Marketing, Creative Director Yelena Fradlis is talking about finding and defining unique properties that customer can emotionally connect to. Building a community of avid supporters and connecting it to an in-person activity. Finding a face for the brand, but also a spirit and a soul. The importance of
To open Millennium’s Transformation CMO Assembly, Eve Mayer, CMO at Splash Media moderates a great panel: Evan Jones, CMO at Fender; Bruce Hershey, VP of Marketing at Tailored Brands; Tracy Robertson, VP of Customer Experience at Kimberly Clark; and Fanette Singer, SVP of Marketing at Country Financial to discuss a
Terry Rice, Digital Marketing EIR at Entrepreneur Magazine, shares how startups can define their target audience and estimate market size on various channels prior to launch. He’ll outline how to have a good grasp on who you’re trying to reach, where to find them, and how to measure the size.