To maximize the potential that data has to offer, most companies have identified the need to democratize data throughout their businesses. The goal is to make it easy for anyone in the organization to access the key metrics they need to make better decisions. In a recent survey of 500
Local SEO helps brick-and-mortar and service-based businesses get found through search, even when competing with large brands and national businesses that have a massive online presence. let’s look at the specific steps you can take to improve and optimize your brand’s online presence to boost your local SEO. Make sure
To open Millennium’s Transformation CMO Assembly, Eve Mayer, CMO at Splash Media moderates a great panel: Evan Jones, CMO at Fender; Bruce Hershey, VP of Marketing at Tailored Brands; Tracy Robertson, VP of Customer Experience at Kimberly Clark; and Fanette Singer, SVP of Marketing at Country Financial to discuss a
“the best data is the data that people actually use. make sure the end user knows how to use the data tools for the best business results.” There are few vectors in big data that are more popular than GPS. Geographic positioning tells you where data came from. It enables
The past decade has brought tremendous advances in an exciting dimension of artificial intelligence – machine learning. This technique for taking data inputs and turning them into predictions has enabled tech giants such as Amazon, Apple, Facebook, and Google to dramatically improve their products. It has also spurred start –
Findings from the Digital Transformation 2020 survey show that companies identified by their executives as well along the road to digital transformation were three times more likely to achieve revenue growth in the last year. This may not seem particularly surprising given the boom we have seen in artificial intelligence, data analytics, and connected technology – all enthusiastically co-opted by industry to drive bottom-line growth.