Leadership In Brand Storytelling | Panel Discussion By Forbes CMO

At a time when branded content and storytelling are at the heart of successful brand engagement, how must and are CMOs leading the directive on storytelling strategy, aligning resources and platforms for unified, powerful, and authentic effect? Moderated by Forbes CMO Network Editor Jenny Rooney, this panel will dive into …

How To Create Plot-Driven Data Storytelling And Why It Is Important?

Data storytelling can yield significant benefits in informational analysis, but it requires skill and expertise. Learn some tips from data experts to get the most out of the experience. The age-old problem with data analysis is making the best use out of the information obtained by carefully parsing it for …

Brand Storytelling Of Shinola – Talks At Google

Since settling in Detroit in 2012, Shinola has not only contributed hundreds of jobs to an unlikely Detroit renaissance, but it has also become a handy symbol of it. After buying more than a dozen Shinola watches last year, Bill Clinton said in a speech, “We need more American success …