Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-term strategic objectives, CMOs must work on building the business case with their
Business owners have a lot on their plate. You have to run your business, engage with your customers, take care of your employees and establish your brand on social media to have a successful marketing strategy. Luckily, we have the tips you need to establish your brand on social media.
From supporting a permanent remote workforce and accelerating digital transformation to preparing for an expanded threat landscape – it is more critical than ever that Security Leaders have the right structure and support in place to face the challenges of a post-COVID world. CISO’s have been integral to organizations surviving
While companies may spend a lot of time testing models before launch, many spend too little time considering how they will work in wild. In particular, they fail to fully consider how rates of adoption can warp developers’ intent. For instance, Airbnb launched a pricing algorithm to close the earnings
In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and
With all the data that’s created each day and the possibilities for making data-driven decisions in business, every company must have a way to present data to business users in a user-friendly and informative way. In my experience, a lot of organizations get this wrong. In the pursuit of making
Retail stores have seen tremendous growth in the past decade. So much so that we now have chain stores of retailers such as Ikea, Walmart and Target with each having numerous stores around the U.S. and the world. You might be familiar with the long, long aisles and multiple floors
Data storytelling can yield significant benefits in informational analysis, but it requires skill and expertise. Learn some tips from data experts to get the most out of the experience. The age-old problem with data analysis is making the best use out of the information obtained by carefully parsing it for
Today, you can’t just tell your customers how amazing your company is and expect them to take your word for it. Organizations are defined by the perceptions and opinions of their customers – whether it’s a review on a niche forum or a message on social media.
Big data has permeated into a wide variety of industries, almost to the point where you’d hard-pressed to think of a counterexample. From advertising to biotech, cybersecurity to self-driving cars, crunching the numbers seems to be the key to delivering better customer experiences and acquiring deeper, less abstract insights that can aid in making better-informed decisions.
Comparing today’s AI with biological intelligence, one of the most remarkable differences is the ability of animal brains to somehow understand the ‘essence’ of things: Even a small child can easily recognize a cat after having seen only a few examples.