2022 marked another year in which ransomware proved to be one of the most pernicious cyberthreats around the world. Targeting victims both large and small, ransomware gangs showed that they could still wreak havoc despite efforts by law enforcement and governments to crack down on them. Though a variety of
Tag: create
Data-Driven Culture: 10 Data Commandments To Help Create And Sustain A Data-Driven Culture
For many companies, a strong, data-driven culture remains elusive, and data are rarely the universal basis for decision making. Why is it so hard? Our work in a range of industries indicates that the biggest obstacles to creating data-based businesses aren’t technical; they’re cultural. We’ve distilled 10 data commandments to
Next Best Offer: Using Customer Data To Create Highly Customized Offers For The Right Customers At The Right Moment And At The Right Price
Shoppers once relied on familiar salespeople to help them find exactly what they wanted – and sometimes to suggest additional items they hadn’t even thought of. But today’s distracted consumers, bombarded with information and options, often struggle to find products or services that meet their needs. Advances in information technology,
Healthcare Data: It’s Time To Reclaim Our Data As An Asset That We Create
Data is one of the best tools we have for fighting the Covid-19 outbreak, but right now health data – like consumer data – is held in silos in many different institutions and companies. And while third parties can track, trade, and negotiate that data, the people who create it
Successful Learning From Failure: Create An Organizational Culture In Which Employees Feel Safe To Report A Failure
Many executives believe that all failure is bad (although it usually provides lessons) and that learning from it is pretty straightforward. The author, a professor at Harvard Business School, thinks both beliefs are misguided. In organizational life, she says, some failures are inevitable and some are even good. And successful
Six Key Ingredients To Create Human Magic: Meaning, Authentic Human Connections, Psychological Safety, Autonomy, Learning Environment And Growth
The traditional corporate approach to motivating people has been a combination of carrots and sticks: a system of financial incentives designed to mobilize everyone around a plan designed by a few smart people at the top. Multiple studies have confirmed that, for any work involving cognitive or creative skills, financial
The New Normal: You Don’t Need To Create A Social Media Strategy From Scratch But Change Is Inevitable
Change – it’s inevitable. And now, it’s happening even faster than ever before. What worked last month didn’t work last week, and we don’t know how things will look a month from now. But even with all the changes, that doesn’t mean you need to create a social media strategy
How Can CMOs Build The Business Case With Their CFO To Create The Patience, Trust, And Confidence For Longer-Term Growth And Value
Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-term strategic objectives, CMOs must work on building the business case with their
Essential Component Of Digital Marketing Strategy: How To Create Unique Brand Presence On Social Media
Business owners have a lot on their plate. You have to run your business, engage with your customers, take care of your employees and establish your brand on social media to have a successful marketing strategy. Luckily, we have the tips you need to establish your brand on social media.
How Create A Diverse, Nextgen, Cybersecurity Workforce – People, Process & Technology | A Panel Discussion
From supporting a permanent remote workforce and accelerating digital transformation to preparing for an expanded threat landscape – it is more critical than ever that Security Leaders have the right structure and support in place to face the challenges of a post-COVID world. CISO’s have been integral to organizations surviving
Algorithmic Biases: How An Algorithmic Tool Will Be Perceived And Create A Targeted Plan To Build Trust Among Targeted Users
While companies may spend a lot of time testing models before launch, many spend too little time considering how they will work in wild. In particular, they fail to fully consider how rates of adoption can warp developers’ intent. For instance, Airbnb launched a pricing algorithm to close the earnings
How To Create AI And Machine Learning Driven Marketing Strategy Which Has Greatest Potential To Create Value
In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and
