Many executives believe that all failure is bad (although it usually provides lessons) and that learning from it is pretty straightforward. The author, a professor at Harvard Business School, thinks both beliefs are misguided. In organizational life, she says, some failures are inevitable and some are even good. And successful
Tag: successful
What Is A Incident Response Management In Cybersecurity? Six Steps For A Successful And Efficient Cybersecurity Incident Response
Cybersecurity incident response is not only about handling an incident – it’s also about preparing for any possible incident and learning from it. Here are six steps for a successful and efficient cybersecurity incident response. What is an incident in the world of cybersecurity? NIST provides the following definition: “A
4 Key Fundamentals Of A Successful Brand Revival
A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success. This story is much less exciting
What Is Consumer Psychology And How Successful Marketers Tap Into This Consumer Psychology To Grow Business
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double –
How To Brand Educational Institute To Drive Successful Enrolment
Not too long ago, Educational Institute didn’t have much need for a strong brand. But as the market for funding, recognition, academic talent and even student recruitment has started to heat up, the need has become critical. A strong brand and message can easily convert to higher enrollment, but with the current approach to education branding, it’s easy to see where many Educational Institute fall short. To build a stronger brand and improve student retention, follow these steps to develop a stronger brand and message.