The Facebook Dilemma | Interview Of Guy Rosen: Facebook VP Of Product Management

Guy Rosen has served as the vice president of product management at Facebook since 2013. This is the transcript of an interview with Frontline’s James Jacoby conducted on September 5, 2018. It has been edited in parts for clarity and length. Bring me back to the moment when you’re basically

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Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall

The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t

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How Management Will Be Changed By The Most Impactful Information Technology Of Our Time: Cloud Computing

Cloud computing is changing how products are designed; enabling closer collaboration between the corporate IT department and other business units, including sales, finance and forecasting; and fostering more customer interaction, even to a point of jointly developing products with their consumers. In particular, new ways of writing and deploying software

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