As brands become prolific storytellers, branded content is better than it’s ever been. The question becomes – with all that great content, how do you make sure it’s seen by the right people, in the right context, on the right platforms? Zefr will explore how data and insights can unlock breakthrough distribution strategies on the platforms that matter, delivering actionable insights to ensure your stories are elevated and seen by the right audience.
The global retail industry is experiencing an unprecedented crisis in the wake of Covid-19. Consumers are staying home and tightening their spending as they face uncertainties related to their health, wealth, and jobs.
This physical and psychological hunkering down is hitting retailers hard, as U.S. retail sales dropped a historic 8.7% in March, and moving forward are expected to drop 20% (at least) according to the National Retail Federation. Retailers are in turn laying off staff and scrambling to understand their options. Where are the opportunities for retail marketers and how can they minimize losses?
BCG’s Elizabeth Lyle challenges top leaders to create high-performance, future-ready organizational cultures.