A Six-Step Approach To Evaluate And Manage Algorithmic Performance

Understanding how to evaluate and manage algorithmic performance could be the difference between success and failure. This article outlines a six-step approach for defining what to measure and monitor. Central to this approach is to work out where the waste is by measuring failure states. These are critical to monitoring

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Research: Organizations Should Rethink Their Approach To Cybersecurity And Implement Policies That Address The Real, Underlying Factors Creating Vulnerabilities

In the face of increasingly common (and costly) cyberattacks, many organizations have focused their security investments largely on technological solutions. However, in many cases, attacks rely not on an outsider’s ability to crack an organization’s technical defenses, but rather on an internal employee knowingly or unknowingly letting a bad actor

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Go To Market: An Integrated Approach To Plan, Design, And Transform GTM Capabilities In Five Key Areas

Over the last decade, major organizations such as Cisco and Hitachi shifted their core business from hardware toward software and services. Cisco is undergoing a major transformation to shift its core business model, with over 53% of its total FY21 revenue coming from software and services. The transformation these organizations

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The Economic Opportunity Of A Transformation Business: An Approach To Designing A Transformation Business

All too often fitness centers, medical providers, colleges, and organizations in many other industries seek to distinguish themselves only on the quality, convenience, and experience of what they sell, say the authors. It’s not that those things aren’t important. But they matter only as means to the ends that people

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Government’s Role In Preventing Cyber-Attacks: A Effective Approach To Cyber Threats Is To Be More Focused On The Real Enemy

In the face of ever-more complex cyber threats, governments need to employ the full range of tools to deter adversaries. Responding To Exponentially Growing Cyber Threats In April 2021, based on a tip from the Federal Bureau of Investigation (FBI) and aided by public sanction data from US Department of

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The Best Way To Manage No-Code Analytics Reports: An Old School Approach – 80:20 Rule

No-code tools can be helpful in democratizing data science and providing fast results for users, but IT’s old school 80:20 rule definitely applies. No-code applications are expanding because users are frustrated with IT bottlenecks and they want to get their reports and apps faster. It’s also worth noting that most

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Cloud Migration: A Cohesive Approach To Cloud Strategy – Implementing The Right Mix Of Security, Trust, And Business Agility

Introduction Increasingly, global organizations are migrating from legacy on-premise infrastructure to the cloud in order to achieve greater business agility and resilience with a modern IT approach. Yet too often, cloud migration and cybersecurity are considered separately, with different teams focused on different phases of what could be a shared

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What Is Indirect Marketing? The Subtle Approach To Sensational Advertising

Want to be successful in today’s competitive marketplace? You’re going to need a lot more than just a great website and logo. While brand assets like your website and product pages are valuable, you’ll also need a reliable way to attract your target audience to your site too. That’s where

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A New Approach To Reach Teens – ZEFR And Coca-Cola

As brands become prolific storytellers, branded content is better than it’s ever been. The question becomes – with all that great content, how do you make sure it’s seen by the right people, in the right context, on the right platforms? Zefr will explore how data and insights can unlock breakthrough distribution strategies on the platforms that matter, delivering actionable insights to ensure your stories are elevated and seen by the right audience.

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Adopting A Zero Trust Security Approach: Keep This Five Things In Mind

The COVID-19 pandemic has brought about a seismic shift in how the world goes to work. Apart from essential services, remote work is the new normal, mandated everywhere – even in organizations that never previously offered remote work options. Lack of VPN infrastructure or its ability to scale, legacy systems that were never designed for remote work, previous reluctance to implement work from home, poor cybersecurity hygiene – all of these pose challenges for organizations trying to adjust to this new normal.

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