All too often fitness centers, medical providers, colleges, and organizations in many other industries seek to distinguish themselves only on the quality, convenience, and experience of what they sell, say the authors. It’s not that those things aren’t important. But they matter only as means to the ends that people
In the face of ever-more complex cyber threats, governments need to employ the full range of tools to deter adversaries. Responding To Exponentially Growing Cyber Threats In April 2021, based on a tip from the Federal Bureau of Investigation (FBI) and aided by public sanction data from US Department of
No-code tools can be helpful in democratizing data science and providing fast results for users, but IT’s old school 80:20 rule definitely applies. No-code applications are expanding because users are frustrated with IT bottlenecks and they want to get their reports and apps faster. It’s also worth noting that most
Introduction Increasingly, global organizations are migrating from legacy on-premise infrastructure to the cloud in order to achieve greater business agility and resilience with a modern IT approach. Yet too often, cloud migration and cybersecurity are considered separately, with different teams focused on different phases of what could be a shared
Want to be successful in today’s competitive marketplace? You’re going to need a lot more than just a great website and logo. While brand assets like your website and product pages are valuable, you’ll also need a reliable way to attract your target audience to your site too. That’s where
As brands become prolific storytellers, branded content is better than it’s ever been. The question becomes – with all that great content, how do you make sure it’s seen by the right people, in the right context, on the right platforms? Zefr will explore how data and insights can unlock breakthrough distribution strategies on the platforms that matter, delivering actionable insights to ensure your stories are elevated and seen by the right audience.
The COVID-19 pandemic has brought about a seismic shift in how the world goes to work. Apart from essential services, remote work is the new normal, mandated everywhere – even in organizations that never previously offered remote work options. Lack of VPN infrastructure or its ability to scale, legacy systems that were never designed for remote work, previous reluctance to implement work from home, poor cybersecurity hygiene – all of these pose challenges for organizations trying to adjust to this new normal.
Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic entities in any industry are the brands that know how to connect on an emotional level with their audience.
Artificial intelligence is the most transformative business trend in the world today. Hold on, you say – AI is not a new idea. In the 1940s the great mathematician and code breaker Alan Turing predicted that digital computers in the future would be capable of logical reasoning. Commercial interest in